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Equine Assisted Business Help Brought to You!
Full Day Workshops
All full day workshops are comprised of Four 1.5 hour-long presentations, Two 15 minute breaks and an hour long lunch. Food will be provided by Horse Sense and included in the cost of admission.
Although there is some similarity of topics between the two full-day workshop options, there is little in common between them. So, what we cover in the "beginners" marketing is not the same as what we cover in the more advanced marketing presentation.
• Fundamentals & Foundational Elements of your Program - beginners
• 4 Keys to Growing & Developing Your Program - advanced
• 'A La Carte' Presentations - make your own workshop!
Fundamentals & Foundational Elements of your Program
Business Sense for New & Young Programs
Presentation 1:
Building the Business Systems:
Key Elements of Biz Plan
Identity Statement
Structure of Biz & Insurance Needs
Start Up Funding
Key Points to Get Strategic
Presentation 2:
Building Your Team
The Basics
Systems
Facility
People
Horses
Principles
Presentation 3:
Building Awareness
Survey
Press Releases/Articles
Networking: Connecting and Relationship-Building
Events/Calendars
Demonstrations
Newsletters & Blogs
Continuing Ed Courses
Follow-Up: Keeping in Touch
Presentation 4:
Building Clientele
“Niche” Marketing
Collateral Needs: Website, Biz Cards, etc…
Billing, Grants & Fundraising
Elements of 1st Year Marketing Plan
Helpful Hints
4 Keys to Growing & Developing your Program
Business Sense for Established & Developing Programs
Presentation 1: Getting Serious about Message Development
1. Who are You?
2. Who is the Customer?
3. Who Competes with Us?
4. Key Insights from this Process
Presentation 2: Getting Serious about Marketing
1. The Marketing Cycle
2. Collateral You Need (Beyond the Basics re: Brochures, Websites, Videos)
3. Niche Marketing
Presentation 3: Getting Serious about Diversity of Income
1. What is MSI? (Multiple Streams of Income)
2. Income Stream #1: EAP
3. Income Stream #2: Business Sense
4. Income Stream #3: EAL
5. Income Stream #4: EIL
6. Other Possibilities
Presentation 4: Getting Serious about Systems
1. To Support You
2. To Support Staff
3. To Track Trends
4. To Generate Data & Research for the Field
'A la Carte' Presentations
The "a la carte" options are each 1.5 hours long & represent topic-specific presentations we can offer. Pricing varies, so please contact me with specific interest and we'll provide you a proposal.
• Grants & Grantwriting Basics
• Program Design and Development
• Creating your Ideal Herd: Choosing the Best Horses
• Strategic Analysis Overview: Your Blueprint for the Future
• Great Presentations & Demonstrations
• Serving Juvenile Justice Youth: Getting Started
• Marketing the Equine Assisted Learning Business
• Teambuilding & Leadership Development Programming Basics
How Does it Work?
Fee: $150/person – with a 10 person minimum registration |
Cost of registration includes travel expenses and learning material
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A $500 deposit is needed to hold the date
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Cancellation with more than 30 days notice for a full refund
less than 30 days no refund of deposit
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EAGALA CEU's available! (1 CEU per content hour) |
Registrations will be collected and administered by the coordinating group, unless otherwise arranged with Horse Sense.
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Workshops can be held at your barn, farm, facility or school!
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