Howdy ya'll!

Hope Fall is beautiful wherever you are. I have an exciting group coming up in January I wanted to tell you about.

The Frozen to Focused is a 4 month teleclass/coaching/consulting group for folks who are looking to move their program to the next level (or to just get unstuck!).

In the course of the four months, we meet on the phone one a week for an hour each time, discussing various aspects that every program needs to be successful and sustainable. Topics include:

• Start-up Needs (Insurance, formation, etc)
• Strategic Planning
• Finding your Ideal Client
• Message Development
• Marketing Plans, PR, Advertising
• Websites, Brochures, Newsletters
• Selecting your Ideal Herd
• Grantwriting & Funding

We have special guests each month who are experts in their fields, including Mike Sowinski CPA & CFO, Brenda Dammann (who co-wrote the book with me), who specializes in Marketing, Strategic Planning & Message Development, and Elizabeth Barbour, who knows it all about networking and finding your ideal client.

And of course you'll get MORE THAN YOUR FILL of ME!!! Cool!

In a nutshell, this program combines professional consulting, personal mentoring, inspirational experience, & educational information through powerful (but simple) technology to save you time and money & get you on the road to success.

Click here to visit the information page on the HorseSenseBusiness.com website. It's got all the info you need to join! If that doesn't work, go to Equine Assisted Business Consulting section of HorseSenseBusiness.com website, and click on From Frozen to Focused Masters Group.

There is an application process, and we are accepting applications now for January's group. Download your application by visiting this page!

Look forward to having you there!

Shannon

Shannon@HorseSenseOtc.com

Grantwriting has been on my mind a lot lately, as we head into Winter. Things get a little quieter in December & January, so we turn our attention to developing a grantwriting schedule for the next year, and to clearing away the time to write the grants we've selected to apply for in 2008.

A recent telecall with myself and Lisa Wheeler, Practice Adminstrator here at Horse Sense, went line-by-line through a grant we wrote last year for a local community foundation. The call was, by all accounts, quite informative and helpful to those participating. I had a great time talking about it all, too!

If you only have time to read a few lines about grantwriting, here are three key points about developing Measurable Objectives for your grants from the recent call:

Measurable Objectives should be...

• Carefully crafted to be succinct and truly measurable
• Relevant and significant in terms of the population you wish to serve
• Something you can live with! Don't say you'll follow up with clients every day for a year, or else you'll have to!

If you have a little more time, sign up for the second telecall in the series, scheduled for December 19th from 2-3pm. In this call, we'll help you develop a grantwriting cycle for 2008, and tell you the key items you need to have already written and ready to go to be prepared for those grants, so you're not going crazy at the deadline!

If you are super-invested in getting your grantwriting ready for the new year, join us for the December 19th telecall and get the MP3 of the telecall from November. You can listen to the information-packed call over and over again to get all the important details.

Questions about Grantwriting? Email me at shannon@HorseSenseOtc.com

All the best,

Shannon