Move From Frozen to Focused!
Next Class: Jan 2011

Get serious about your Equine Assisted Practice. Get connected with the focus and support you need to build a strong EAP / EAL business.

You know first-hand the power of horses to assist people in overcoming obstacles and encouraging strengths.

You want to continue to make a difference in the world!

The field of Equine Assisted Practice is allowing people to do just that. But, if you haven’t discovered it already, there are many things to consider as you step into the field, or even after you’ve made your initial beginning. It’s easy to feel overwhelmed, unfocused, and confused.

Are you excited about this field of horse/human development, but overwhelmed by the choices
in front of you?

You should be. From someone who’s been doing this work delivering “Aha” moments on a daily basis, I can tell you this work is as rewarding as you think it is… and more!

But… there’s also a lot to know. And business mistakes come easy, especially in today’s economy. Too many programs are failing...not because they don’t have clients, but because they’re making key business mistakes. They don’t know how to run the business side.

Whether you are new to the field or been at it a while, simple mistakes over and over cause businesses like ours to fail and entrepreneurs like us to lose our passion and give up. Don't be one of them!

Is it really possible to turn this kind of passion into my life’s work?

Yes, and I can show you how! Whether your ideal practice is part-time on evenings and weekends or full time with multiple practitioners, it can be done!

Are you worried about making living and running a business in today’s economy?

I wasted time, money, and effort trying to figure things out by myself for years. I made many mistakes, and I also did a lot of things right. Now I want to share those experiences and the wisdom they brought me with you!

So many directions to go in!

So many exciting possibilities in this brand-new, wide-open field!

But, where do I start?

What should I be focusing on?

Do you…

• feel overwhelmed by the many different types of Equine Practices? Want 
   to marry your passion with the right program & philosophy?

• want to be a “knowledge-sponge” and attend every training, but can’t
   afford the travel to get there, let alone the cost of the program?

• have limited time to devote to the development of your business, & want
   to know where to focus your efforts?

• want best-practices, real-world information from someone who’s been
   right where you are, and faced the same struggles you have?

• want to know how to really, truly make a living at this?

The devil is in the details and, for us, those details are in the office.

Let me maximize your time behind a desk so you can get back out in the barn!

I can help you handle the “un-sexy” but necessary part of your
business success.

Because I’ve been there. I took the leap in 2000, leaving an academic career in a big city to pursue my passion and my dream of living and playing with horses for the rest of my life.

I know from experience how excited and eager you are to make a success of bringing this work to the horses and people in your community and beyond. When I found this field (formally!) in 2001, I couldn’t wait to begin making a difference for the many horses who needed a new life and the people who knew they needed something more (and didn’t know it was a horse!).

Playing with horses and delivering services, I found,
were the easy parts.

The rest of the business, the day-to-day managing of people, resources, and money, was a lot more involved and complicated than I thought from the outsider’s perspective. And it has the ability to drag you down and take the spirit out of you if you don’t get control of it!

Almost six years after starting Horse Sense of the Carolinas, I’m pleased to report we have a small but self-supporting business helping people and horses of all shapes and sizes. We offer both mental health services, school programs, professional development and leadership development programs and more, and we’re loving it!

Yet there were many, many times I felt we were on the verge of collapse (or that I was!) because I didn’t know some of the fundamental things I hope to share with you.

Physician, heal thyself. The turning point, for me and for Horse Sense, was when I decided to ask for help. I asked for help from experts in other fields, and I listened to their wisdom. I put their advice into action, and I did the next right thing over and over again, until I got here, in the most fulfilling career I’ve ever had (and can ever imagine!).

With the help of the many coaches and consultants I’ve worked with, I’ve been able to move out of my comfort zone and not only survive, but thrive in ways I never would have believed possible.

But I didn’t do it alone. And you don’t have to, either.

Now, I know not many of you can hire multiple consultants to help your business. That’s why I’m here – to share what I’ve learned (and paid for the hard way!) so we can all succeed.

Get Ready to Roll Up Your Sleeves & Turn Your Vision into Reality

Join us again in 2011, when I launching the next semester of business consulting that can support you (if you’re ready!) in creating or re-creating a horse/human business you can love and can help align your head and heart, your life and your work!

So, what’s going to happen when you join this program?

You'll . . .

. . . Get focused on the key things that will have the most impact on
     your success in the long run.

. . . Get clear about how to promote & market what you’re doing, which
     leads to clients!

. . . Get support, information and resources you need to make a
     difference without having to reinvent the wheel!

. . . Get connected to others like you: you don’t have to do it alone, and
     working together works.

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Not sure if this can really help?

Don't take my word for it. Read what satisfied clients have to say...

"If you want the best presenter and workshop for starting your business in EAP or EAL then
Shannon Knapp is IT"

Carmen Houssiere

“Shannon helped me re-energize for returning to Green Gate Farm and utilizing all of the great ideas and resources she shared! It was just what I needed to pick me up and get motivated! 

Shannon showed me that all of us struggle with the same issues – I’m not alone & others are out there for networking and support!”

Heather Gates
Green Gate Farms

Take action each and every week of each month toward building you perfect program!

At the end of 4 months, you’ll:

• know exactly what kind of business you want to create

• build and manage multiple streams of income for business success

• be able to articulate your vision & message to generate support from
   others (financially & otherwise!)

• know how to find the right horses and staff for your business

• have a basic marketing plan you can implement

• have the confidence to move forward

• understand the personal/professional balance necessary for this
   field to avoid burnout

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How does it work?

• With weekly telecalls. We’ll meet as a group 3x/month on a telecall,
   offering consistent support and structure to help you achieve your
   goals

• With live, interactive feedback in the form of laser consulting with
   me, getting immediate help in class with hot seat and role play
   options

• With the help of others. We’ll have our own private online forum for
   interaction with your classmates and me between classes

• With guest expert calls once a month, including

      – Brenda Dammann, marketing wizard
      – Mike Sowinski, the money man
      – Elizabeth Barbour, life and business coach
    

What else can you expect?

• Access to our Forms E-Book, where we share with you the essential
   paperwork you need to get started

• Access to the Fundamentals Telecall Series of Audios/MP3s on key
   topics, like Pricing, Website design, For vs Non-Profit, Fiscal
   Sponsorship and more!

• Access to interviews with multiple different leaders in the field who
   can help you shape your perfect practice!

• Access to the collective wisdom of the group. 

Working Together Works!

The Value of Business Sense Masters Group:
Focus, Clarity & Results

We’re all concerned about the state of the economy and, face it, it’s impacting each and every one of us. You’ve considered one on one coaching before but, because of today’s financial realities, thought it would be a long time before you could afford this kind of help and support.

Group Consulting is much more affordable...and very powerful.

Now, with Group Consulting, you can get the help, support, and nuts ‘n bolts knowledge you need to move forward on your dream at a fraction of the cost! Individual one-on-one clients can pay between $1000-$4500 a year for the amazing focus, clarity, and results they get through working with me. But through this amazing program, you can receive 4 MONTHS of consulting for less than one month of 1 on 1! You can see how affordable this program is: the time, effort and $ saved as a result is enormous!

This program is being offered at an incredibly affordable rate. Don’t worry! It’s not $4500 or even $1000! For four months of Group Consulting (that’s 12 hours of live training, connection with a supportive community, tons of resources, and more!) the cost is only $110 a month.

Plus, you don’t just get access to me and the wealth of information Horse Sense has to offer. You also get access to guest experts who not only know their field, they know our field in a way no other consultant you might find in your area does!

And, you don’t have to fly all over the country (leaving your horses and your home!) to learn it all, either! I’ll bring it to you online and on the phone.

Most of all, you’ll get access to the information I learned through blood, sweat and yes, lots of tears. I didn’t come to this field as an expert in ANY of what I’m going to help you with… proof that you can do this and succeed, with the right help and support.

It’s not rocket science; it’s just a course of study you haven’t yet had!

Before you submit your application, take a minute to ask yourself these simple questions:

    1.  Do you believe it’s possible for you to succeed with your head and
         your heart aligned? If you are both optimistic and realistic, this
         program can help you. Attitude & Intention is everything, as we know
         from playing with horses.

    2.  Are you ready and willing to take action towards those dreams now?
         If it were enough just to want to do this, everyone who loved horses   
         would! Are you prepared to build, brick by brick, the foundation of
         your future success?

    3.  Are you open to learning the skills you’ll need to build a business,
         rather than a hobby?

    4.  Are you able to commit a few hours each week to building
         your future?

If you answered yes to these questions, please fill out an application.

After I’ve received it, we’ll set up an interview to further determine if this program is a fit for you!

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