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Build Equine Assisted Psychotherapy and Equine Assisted Learning Clients in a Down Market
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Three Tips to Take Action Today!
You
can't avoid it: all eyes continue to be on the economy, and we're all
seeing the affect on our bottom lines. But, there is a lot you can be
doing to take advantage of this time to build your client base. Here's
how!3 Tips to Building Clients in A Down Market:
Tip #1: Build Relationships.
Now is a great time to get out and get visible, building relationships
at Chamber events, at local meetings, at the coffee shop...anyplace you
want to generate business. Get out and get seen! Or, get "seen" online,
by playing around with "social networking" sites like Twitter, LinkedIn
and Facebook. Make a list of whom you'd like to connect with in your
community this year, and start asking around for who might know them or
might know someone who does (6 Degrees of Separation idea!).
Tip #2: Build Collateral.
When there aren't clients back-to-back, that's a great time to spend
getting your collateral the way you want it. How is your website? Been
waiting for the rain-out to update it? How about Press Releases? Have
you sent one out in a while? Do you have a template for Press Releases
that you can simply "fill out" when you get super-busy again? Set up as
many systems for processes like these now, and save you time later!
Tip #3: Build Your Team.
Now is an excellent time to address your team, and to build healthy,
strong facilitation skills. Spend some time together with "stunt
clients" trying out new activities or different facilitation
techniques. Read & discuss The Skilled Facilitator, by Roger Schwarz, for example. At Horse Sense we are working our way through The Leadership Challenge by Kouzes & Posner, discussing our leadership strengths and challenges.
Don't
let the economy stop your progress. You can get a LOT done for your
future success by taking advantage of the time you have now!
Happy Trails,
Shannon
www.HorseSenseTherapy.com: Therapy for youth and adults
www.HorseSenseLearning.com: Teambuilding and Leadership Development
www.HorseSenseBusiness.com: For those in EAP/EAL field
Happy Trails,
Shannon
www.HorseSenseTherapy.com: Therapy for youth and adults
www.HorseSenseLearning.com: Teambuilding and Leadership Development
www.HorseSenseBusiness.com: For those in EAP/EAL field
