This week I’m traveling by car through the New Mexico and Arizona desert, and I’ve been amazed by the way flora and fauna survive in such harsh and unforgiving conditions. I’m learning a lot about the desert, and the surprising array of plant life it supports. The rugged terrain reminds me a lot of the current economic crisis we’re all facing.

I get asked nearly every week how clients are weathering the current financial crisis. As it turns out, all of them are doing better than the national averages in their industries and many have continued to grow in spite of the economic downturn. I thought it would be interesting to share the traits and wisdom these leaders shared with me:

Sales Focus
Well before the effects of the financial crisis began, these individuals already had a marketing plan in place and were executing their plans. They did not scrap these plans or downsize their effort.

Agility
If one part of their business started to turn downward, they re-adjusted their focus into new or more profitable areas.

Boldness
Business ownership means taking risks. These owners continued to take risks and did not shy away from the challenges they were facing.

Curiosity
These business owners are always examining their current situation, and looking for opportunities. They’re aware of every facet of their business operations at all times, and figuring out what dynamics are in play.

Planning
Each big decision is carefully planned with the use of strategic and financial information as a guide to help them make the right decisions. They also make sure each decision fits into their plans and budget for the future.